Hello Andrew and Kate. As you’re looking at these concepts, there are a few things we would like to point out.

• The can images are presented at 3 different angles. This represents the brand as it is viewed by the consumer. Concept A capitalizes on this with 3 separate brand locations, where as Concepts B and C moves toward taking advantage of brand scale as it overtakes the composition.
• Concept A starts with traditional geometric grid. As we moves to Concept C, you will notice the feel become more open and loose giving it more of a “vintage surf vibe”. It is meant to feel less restricted.

Name *

Which concept do you feel strongest about?

• Concept A
• Concept B
• Concept C

What do you like about about your favorite concept?

Is there anything not working about your favorite concept?

How close to completion do you feel this concept is?

Selected Value: 0

Do you prefer numerous brand locations on the label?

• Yes
• No

Do you prefer more of a modern geometric feel or more of a classic vintage feel?

• Modern
• Classic

What would you like to stand out more?

• Brand
• Flavor
• Both equally

Which fruit illustration style do you prefer?

How do you feel about the color palette?

Feel free to tell us your thoughts overall.

Would you like to meet?YesNo

What is your availability?

Date

Time

availability 2

Date

Time

availability 3

Date

Time

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