Hello Andrew and Kate. As you’re looking at these concepts, there are a few things we would like to point out.

  • The can images are presented at 3 different angles. This represents the brand as it is viewed by the consumer. Concept A capitalizes on this with 3 separate brand locations, where as Concepts B and C moves toward taking advantage of brand scale as it overtakes the composition.
  • Concept A starts with traditional geometric grid. As we moves to Concept C, you will notice the feel become more open and loose giving it more of a “vintage surf vibe”. It is meant to feel less restricted.

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